Wine Marketing And Research

PA Wine Marketing & Research Board

The vision of the Pennsylvania wine and grape industry is to be recognized as the premium East Coast wine appellation. The Pennsylvania Wine Marketing and Research Program continues to work in support of this vision by promoting an increase in the quality, profitability and consumer awareness of Pennsylvania wines. In addition, Pennsylvania's educational programs, and research and marketing efforts will be of the quality and effectiveness that support and enhance our vision.

PLCB Act 39 Funded Projects

Round Four - 2020-2021

Consumer Attitudes and Purchasing Behaviors Toward PA Wines, Wineries, and Retail Wine Marketing Programs
What Do Consumers Look for in PA Wines? A Mixed-Methods Approach to Study the Importance of Regionality and Hybrid Grapes
Final Report for Improving Tannin Extraction in Wines Made from Red Interspecific Hybrid (Vitis ssp.)
Boosting Polyfunctional Thiols and Other Aroma Compounds in White Hybrid Wines Through Foliar Nitrogen and Sulfur Application
Evaluating the Impact of Under-trellis Groundcover Practices on Winegrape Production, Profitability, and Sustainability
Defining Regional Typicity of Grüner Veltliner Wines (Year 2)
Does Delaying Budburst Reduce the Risk of Frost Damage While Maintaining Grape and Wine Quality - Comparing the Effectiveness of Pruning Time and Amigo Application
Survey for Grapevine Leafroll Viruses in Pennsylvania
Pennsylvania Wine Land Statewide Marketing & Promotions

Round Three - 2019-2020

Continued Investigation of Novel Maceration Techniques to Improve Pennsylvania Wine Quality and Yield
Do Pennsylvanian Riesling and Vidal Blanc Wines Differ in their Sensory Properties Across Different Regions
Does delaying budburst reduce the risk of frost damage while maintaining grape and wine quality - YEAR 2
Exploring the Impact of Native or "Wild" Yeast Biodiversity on Wine Quality of Chambourcin
Survey for Grapevine Leafroll Viruses in Pennsylvania
Residual Decline and Efficacy of Commonly Used Insecticides Against Spotted Wing
Pennsylvania Wine Land Statewide Marketing and Promotions - Part 1
Pennsylvania Wine Land Statewide Marketing and Promotions - Part 2

Round Two - 2018

Sponsorship of the 2018 American Society of Enology and Viticulture – Eastern Section Conference
Rotundone as a Potential Impact Compound for Pennsylvania Wines
Evaluating the Impact of Under-Trellis Groundcover
Screening Soil Microbial Stimulators for Potential Effectiveness in North East Pennsylvania Vineyards
Boosting Polyfunctional Thiols and Other Aroma Compounds in White Hybrid Wines Through Foliar Nitrogen and Sulfur Application
Defining Regional Typicity of Grüner Veltliner Wines
Pennsylvania Wine Land Statewide Marketing and Promotions

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