Begin Main Content Area

Pennsylvania Malt and Brewed Beverage Industry Promotion Program

The Pennsylvania Malt and Brewed Beverage Industry Promotion Program was created by state law, and up to $1 million in funding may be allocated annually by the Pennsylvania Liquor Control Board (PLCB) to the program for the purposes of increasing the production of Pennsylvania-made malt and brewed beverages and enhancing the Pennsylvania malt and brewed beverage industries through promotion, marketing, and research-based programs and projects.  The Program is administered by five Board members who are appointed by the Governor and the General Assembly.  The Board meets throughout the year to solicit, evaluate and recommend projects to the PLCB for funding.

Guidelines & Uses

Malt and Brewed Beverage Production Marketing and Research includes but is not limited to conduct research on:

    • Beer Tourism
    • Training and Development
    • Fungicides
    • Drying Technologies
    • Malt Production and Promotion
    • TV Series
    • Poured in Pennsylvania
    • Bringing Brewers and Farmers Together
    • Development and Education Program
    • Brewery Guide
    • Hop Yard
    • Educational Outreach
    • Brewer's Yeast Library
    • Advancing Beer Tourism
    • Beer Trail
    • Quality Testing Laboratory

Funding Opportunities

Funds are made available annually.  The request for proposals (RFP) is published annually in the Pennsylvania Bulletin under the Department of Agriculture. 

This publication usually takes place in January.  Proposals are reviewed and recommended by the Pennsylvania Malt and Brewed Beverage Industry Promotion Program Board to the Pennsylvania Liquor Control Board for funding.

How to Apply

Reporting Requirements

Grantees are required to provide a biannual progress report on their research.  Reporting is based on the deliverables stated within the proposal and is due every October 1 and April 1 to BOTH resource accounts:


Holly Zarefoss